About Nagano
Experience the beauty and culture of this remarkable destination
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Matsumoto Castle
Key Highlights
Karuizawa Prince Hotel West / Nire no Ki Hall – 7 rooms, up to 3,540 seats, resort vibeUnique Activities – Highland golf, e-MTB, stargazingEvent Incentives – “Green MICE” subsidy up to ¥3 million for low-carbon eventsTop Attractions – Zenko-ji, Kamikochi, Jigokudani Snow Monkeys, Lake Suwa fireworksBest Seasons – July–August (cool), October (foliage), December–February (ski)
Overview
- 1,000 m highlands offer temps 5–8 °C cooler than Tokyo in summer.
- 70 min Shinkansen ride from Tokyo; 3 h by highway to Nagoya/Toyama.
- Major industries: agriculture, forestry, precision machinery; emerging wellness tourism.
Why it’s ideal for MICE
- Karuizawa Prince Hotel West / Nire no Ki Hall: 7 rooms, up to 3,540 pax—resort vibe with scale.
- 1998 Olympic venues allow sports-event tie-ins.
- Outdoor menu: highland golf, e-MTB, stargazing.
- “Green MICE” subsidy up to ¥3 million for low-carbon events.
Highlights
- Zenko-ji, Kamikochi, Jigokudani Snow Monkeys, Lake Suwa fireworks.
Flagship Events
- Suwa Fireworks (Aug 15), Karuizawa Int’l Curling (Aug), Nagano Lantern Fest (Feb).
Local Character
- Shinshu soba, apples, sake; second-highest onsen count in Japan.
Best Season Jul–Aug (cool), Oct (foliage), Dec–Feb (ski)
Times to Avoid Jun rainy season, heavy snow mid-Jan